Why candidates and clients check your feed before they return your call, what a recruiter feed should look like, and what it costs.
1,029,102
impressions in a client recruiter's first 89 days on our system
97%
of that reach was OUTSIDE his own network, where new clients and candidates live
Proof wins trust
candidates and hiring owners check your feed before they talk to you
Blank feeds lose ground
an inactive recruiter profile makes the next recruiter's call easier to take
Sources: LinkedIn Content Analytics screenshots, Terry Crawford (Superior Solutions), 90-day window ending Sep. 16, 2026: 1,029,102 impressions, 97% out-of-network. Receipts on file and shown on the home page.
The Problem
Most construction recruiters are invisible on LinkedIn.
Recruiting runs on trust: who believes you actually know the market, who remembers you when a seat opens, and whether the candidate you just called can find any evidence you are worth a callback.
But most recruiter profiles are a resume nobody reads: a headline, a phone number, and silence. No market voice, no placement stories, no comp data, no steady signal that you are working real seats every week.
You are not invisible because you do not care. You are invisible because you are running a desk. Between intake calls, sourcing, submittals, and closings, writing posts is the first thing that gets dropped.
That is the gap Grade Line closes.
Two Problems, One Solution
LinkedIn feeds both sides of a recruiting desk.
📐
Job orders
The owners and executives who hand out search work already use LinkedIn as a trust filter. A recruiter who posts real market data, comp bands, and placement stories walks into the intake call pre-sold. A client recruiter reached 1,029,102 impressions in his first 89 days, 97% of it outside his own network. Read the case study → That is where the next job order comes from.
👷
Candidate flow
The best candidates are never on job boards. They take calls from recruiters they already trust, and that trust is built in the feed before you ever dial. A visible recruiter gets the callback, the referral, and the quiet resume that never hits the market. An invisible one gets voicemail.
Show, Don't Tell
This is what your LinkedIn should look like.
TC
Terry C.
Construction Recruiter · Southeast
A $185K seat, posted 60 days, still empty.
The posting is not the problem. The best superintendent in that market is not reading postings. He is running a job, and the only recruiters he answers are the ones he already sees every week.
While that seat sat open, the PM covered two jobs and the schedule slipped a week at a time in pieces too small to trigger an alarm.
An empty seat is not a pause. It is a decision you make every week, and it has a price you are already paying.
#Construction #HeavyCivil #Hiring
The format of a real client post from the account shown on our home page
Not stock photos. Real projects.
Not corporate jargon. Not generic "we value safety" platitudes. Real projects, real crews, written in a voice that sounds like yours, because it is.
Every post we write is built from your project updates, your team's work, and your market. Your competitors will wonder when you hired a marketing team.
Everything on this table is in the plan, for one profile, month-to-month. If a deliverable isn't on this table, it isn't in the plan. Multi-recruiter agencies and multi-executive programs: by application.
Deliverable
Included at $997/mo
Day 1 profile rebuild
Headline options, About, Experience, Featured, banner and headshot, recommendation asks. One session.
Voice profile
Built from your intake call and your own writing
Content calendar
Built from your desk and your market, not stock advice
Posts per week
3 (12/month), written, scheduled and posted by us
Hiring cards
Branded cards for your open roles, in your own brand kit
Comment packets
Twice a week: who to engage, what to say, drafted
Replies handled
Comments and DMs answered under reply rules you approve; leads flagged to you
Tracking
Weekly numbers vs your Day 0 baseline + monthly report
Strategy calls/month
2 (30 min each)
You approve every post
Yes. About five minutes a week.
90-day guarantee
No traction, fire us
Term
Month-to-month, 30 days' notice
Add-Ons
Bolt on exactly what you need.
Available on any tier. No commitment. Add or drop month to month.
+$500/mo
Sales Navigator Outreach
50 targeted connection requests/week + 20 personalized DMs/week to prospects matching your ICP. Monthly outreach report included.
$500 to $750 one-time
Website Build
Custom single-page site build. Mobile responsive. Job posting integration. LinkedIn content calendar tie-in.
How We Compare
Grade Line vs. other LinkedIn agencies.
Most agencies lock you into long contracts and charge premium prices without construction expertise.
Competitor / option
Public pricing signal
Commitment / contract signal
Construction + LinkedIn fit
Cleverly
LinkedIn outreach published from $397/mo
Contract term not public on pricing page
B2B outbound lead generation, not construction proof-of-work content
Sculpt
Organic social starts at $8,500/mo; full-service social starts at $10,000/mo
Contract term not public on pricing page
B2B social agency, not construction-only
Thrive Agency
Quote-based; intake budgets begin at $2,500 to $5,000/mo and scale upward; ad spend separate
Contract term not public on intake form
Full-service digital marketing, not LinkedIn-first
Fresh Content Society
2026 pricing guide shows $2,000 to $25,000+/mo by scope
Their guide notes most agencies use 6- or 12-month contracts
Social-first agency, not construction-only
Brand Constructors
Custom pricing; investment depends on scope, company size, and markets
Contract term not public
Contractor/AEC marketing specialist, not LinkedIn-first
Freelancers / marketplaces
Fiverr gigs can start at $5; Upwork creators commonly list $15 to $40/hr; managed work varies by scope
Usually gig, hourly, or project based
Vendor-dependent; strategy, industry knowledge, and consistency vary
Grade Line Digital
$997/mo, one plan
Month-to-month; no traction in 90 days, fire us
Construction-only LinkedIn proof-of-work system
Grade Line's edge: LinkedIn-first. Construction-only. Month-to-month. That signals confidence. Published pricing sits at the accessible end of the agency ranges above, with specific, countable deliverables listed on this page.
Pricing receipts checked from public pages on July 4, 2026. Competitor pricing changes often and some agencies quote by scope. Contract terms are shown only where publicly stated; otherwise marked not public. Verify before buying.
Common Questions
LinkedIn Management FAQ for Recruiters.
No. Most of our clients haven't posted in years, or ever. We start from scratch: optimize your profile, build your content calendar, and get your first posts live in your first 1 to 2 weeks. You just approve what we write.
Marketing agencies bundle LinkedIn with SEO, PPC, web design, and 10 other things, and charge $3,500 to $15,000/month with 12-month contracts. We do one thing: LinkedIn. We do it better than anyone in construction. And you can cancel with 30 days' notice.
That's the whole point. We learn your voice, your projects, your market. Every post is written to sound like you wrote it on your truck between site visits, not like an agency intern with a content template.
Clients typically see increased profile views within the first few weeks, meaningful engagement within 30 to 60 days, and inbound inquiries within 60 to 90 days. LinkedIn compounds: the longer you're consistent, the stronger the results. See a real one: Terry Crawford, grade D profile to 1.03M impressions in 89 days →
Both. A strong LinkedIn presence attracts talent and clients simultaneously. With 92% of firms struggling to find workers, your LinkedIn is your recruiting billboard. Recruitment-focused content is built into the plan whenever hiring is your priority.
You give us 30 days’ notice. That's it. No penalties, no fees, no guilt trip. We keep it simple because we're confident in our work. If we're not delivering value, you shouldn't be paying us.
Ready to stop being invisible?
Book a free 15-minute audit. We'll show you exactly what your competitors are doing, and how to beat them.
