Case study · Recruiter

Zero to 1.03M impressions in 89 days.

Terry Crawford, Superior Solutions Executive Search. Grade D profile on June 15, 2026. Comments only, no original posts. First GLD post live June 23. 1,029,102 impressions by September 18.

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1,029,102
Impressions
first 89 days
496,531
Members reached
90-day view
97%
Of reach outside
his own network
2
Posts over 220,000
impressions each
Terry Crawford of Superior Solutions, LinkedIn Content Analytics 90-day view: 1,029,102 impressions and 496,531 members reached, flat before June 22, 2026 then rising near vertical after Grade Line Digital took over

LinkedIn Content Analytics, 90-day view, captured September 18, 2026. Real screenshot, not a chart we drew.

The chart

Flat until June 22. Then straight up.

June 22, 2026 is the day we took over Terry's profile. Everything left of that date is what 21 years of recruiting looked like on LinkedIn without a system: comments, no original posts, near-zero reach.

Everything right of it is the same recruiter, the same desk, the same placements, with the GLD playbook running on it. Terry approved every post. He spent about five minutes a week.

Day zero, June 15, 2026

Where he started: D

We audit every profile before we touch it. Terry's came back a D, which is where most working recruiters sit. Not because they are bad at the job. Because the profile was set up once in 2004 and never asked to do any work.

Before

  • Headline Company name only. No specialty, no proof.
  • About Missing.
  • Featured Empty.
  • Experience One entry, no description.
  • Original posts Effectively zero. Comments only.
  • Own-content impressions About zero.
  • Recommendations Two, from 2007 and 2010.

After, as of September 18, 2026

  • Headline Specialty and proof: 200+ placements, the roles he fills.
  • About Written in his voice. Who he places, for whom, how to reach him.
  • Banner and headshot Replaced on day 1.
  • Experience Rewritten around the desk, not the job title.
  • Original posts Three a week on the calendar.
  • Own-content impressions 1,029,102 in 89 days.
  • Engagement One post: 672 reactions, 102 comments, 18 reposts.

The playbook

What we actually did.

Day 1: rebuilt the profile in one session

Five headline options, a new About, Experience rewritten, a Featured plan, a custom banner, a new headshot, and a recommendation ask. Network notifications off so it did not look like a relaunch. It just looked right.

Built the calendar from his desk

The searches he runs, the candidates he places, the conversations he has with owners. No stock advice. Superintendent interviews, per diem, salary reality, the cost of an empty seat.

Three posts a week

Written, designed, scheduled and posted by us. Every post hit Terry's inbox first. One tap to approve.

Comment packets twice a week, replies handled

Sixteen packets between June 30 and September 1: where to show up and what to say. From August 3, replies to comments and DMs ran under a reply matrix Terry approved by email, so the reach compounded between posts instead of resetting.

Timeline

What happened, dated.

In his words

"You and GLD blew it away with this one. The first one has 223,000 and this one has 220,000 since Friday."

Terry Crawford, Superior Solutions · August 31, 2026

"You and GLD knocked it out of the park on these engagements."

Terry Crawford, Superior Solutions · September 3, 2026

"My LinkedIn was hardly getting replies from all of the InMails I was sending out when we first started, and now it has exploded. I have candidates wanting to connect and sending me resumes unlike I have ever seen. So many connections are coming in with resumes that I have to work seven days a week just to keep up, on top of running a full cycle recruiting desk. There is no way anyone could operate their LinkedIn themselves the way Grade Line Digital has done for mine and still fill job orders and make placements. I have received more recognition than I could ever imagine. When we first started I told Ed there is no way Grade Line Digital will do what you are saying, and was I wrong! If you have not tried GLD you have no idea what you are missing and how much money you are losing."

Terry Crawford, Superior Solutions · September 8, 2026

Why it worked

Nothing clever. Just the desk, on schedule.

Niche, not general

Every post was about the exact people Terry places and the exact problems his clients have. That is who showed up in the comments.

Consistency he did not have to supply

Ten weeks of posts he never had to write. Terry never opened a blank page. He approved and went back to the phones.

Said what recruiters see and rarely say

Salary shock. Per diem. What an empty seat costs a contractor by the week. True, specific, a little uncomfortable. That is what travels.

Your desk. Same playbook.

$997 a month. Month-to-month, 30 days' notice. No traction in 90 days, fire us.

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