Meet the founder — Ed Duff
Ed Duff is the founder of GradeLine Digital and the President of RCD Group — a construction executive search firm he has run for over two decades. In that time, he has placed project managers, superintendents, estimators, and VPs of operations at general contractors, subcontractors, and developers across the Southeast, Texas, and nationwide.
In short: Ed has spent 22+ years inside the industry, from the hiring side. He knows the difference between a GC and a sub. He knows what a bid cycle looks like. He knows what actually matters to a construction executive at 6 AM with a coffee and a phone.
Why GradeLine exists
Every construction company Ed worked with told him the same two things:
- "We can't find enough people." 92% of firms say they can't fill skilled roles.
- "We can't break into new clients." 67% of contractors cite lead generation as their biggest growth problem.
Both of those problems have the same root: the people you want to reach — candidates and buyers — are spending hours on LinkedIn every week. And most construction companies are invisible there.
That's not because construction companies don't care. It's because they're running construction companies. Between bids, schedules, and keeping crews on site, writing LinkedIn posts is always the last thing on the list.
That's the gap GradeLine fills.
The proof — run on ourselves first
Before Ed took GradeLine public, he ran the system on his own LinkedIn profile. In 90 days:
63% of that audience is senior decision makers — VPs, directors, owners, PMs, and superintendents. The reach includes leaders at Walsh, Kiewit, Lane, Skanska, Balfour Beatty US, PCL, FlatironDragados, and Superior Construction. These are the companies where your next project, your next candidate, or your next client conversation actually lives.
The system isn't a theory. It isn't scraped off a marketing blog. It's the exact playbook that moved those numbers — adapted for each client's voice, market, and goals.
What makes GradeLine different
Built for construction. Only.
We don't work with dentists, lawyers, or SaaS companies. We work with GCs, subs, and developers. We speak the language. We know the buyer. We know what a bid week feels like. When you hire GradeLine, you're not explaining the industry to your agency.
AI-powered, human-directed
AI handles the heavy lifting — research, drafting, scheduling, optimization. A construction industry specialist reviews everything before it touches your profile. Speed of AI, judgment of a human. The output sounds like you, not like a robot and not like a marketing intern.
No contracts. No BS.
Month-to-month. If we're not delivering, fire us. Most agencies lock you in for 12 months and charge $3,500–$15,000. We earn your business every 30 days. We bet on our work, not your signature.
Transparent, industry pricing
$997, $1,997, or $2,997 per month. Everything listed on the pricing page. No hidden onboarding fees, no seat tiers, no "call us for a custom quote" dance.
Who we serve
GradeLine currently supports general contractors, subcontractors, developers, and owner-operators across Florida, Texas, Georgia, and the broader Southeast United States. We also operate a dedicated track for construction-focused recruiting firms.
Ready to talk?
The best first step is the free 15-minute audit. No pitch, no pressure. Ed or a member of the team will look at your LinkedIn, show you what your competitors are doing, and tell you exactly what we'd change. If it's a fit, we'll talk next steps. If not, you walk away with a playbook you can run yourself.