LinkedIn Management for Construction Companies

You Build the Physical World.
Your LinkedIn Should Prove It.

Done-for-you LinkedIn content built from real construction proof: projects, field photos, milestones, and owner expertise. You approve in five minutes a week.

Start Free Audit → Or book a 15-min call →

Free audit. No strings. We’ll show you what to fix first.

This is what your LinkedIn should look like

Our founder ran this playbook on his own profile. Then on a client's. Same chart, both times.

The Founder: since March 3, 2026

Ed Duff LinkedIn analytics: 2,092,015 impressions from March 3 through September 18, 2026

Ed Duff. Publishing run started March 3, 2026. 2.09M impressions through September 18 · 304K members reached.

The Client: first 89 days

Terry Crawford of Superior Solutions, LinkedIn Content Analytics 90-day view: 1,029,102 impressions and 496,531 members reached, flat before June 22, 2026 then rising near vertical after Grade Line Digital took over

Terry Crawford, Superior Solutions. Flat until June 22, the day we took over. Then 1.03M impressions in 89 days.

2.09M

Founder impressions
Mar 3 to Sep 18, 2026

304K

Members reached
founder profile

1.03M

Client impressions
first 89 days

64%

Senior decision makers
in the audience

Reaches leaders at Walsh, Kiewit, Lane, Skanska, Balfour Beatty, FlatironDragados and PCL. VP, Director, Owner and PM-track. Audience data verified in-account August 3, 2026.

"When we first started I told Ed there is no way Grade Line Digital will do what you are saying, and was I wrong. Candidates are sending me resumes unlike I have ever seen."
Terry Crawford, Superior Solutions

Read the full case study: grade D profile to 1.03M impressions in 89 days →

Pricing

One plan. $997 a month.

We turn your LinkedIn profile into an inbound pipeline. No traction in 90 days, fire us.

Owner / Executive Personal Brand

$997/mo

Month-to-month. Multi-executive and enterprise programs: by application.

One owner or executive profile, everything below. The same playbook the two charts above came from.

Day 1 profile rebuild. Headline options, About, Experience, Featured, banner and headshot, recommendation asks. You approve, we ship.
Voice profile built from your intake call and your own writing, so posts read like you.
Content calendar from your desk. Your projects, your crews, your bids, the market you actually work. Field photos beat stock every time.
3 posts a week (12 a month), written, scheduled and posted by us. You approve every one.
Hiring cards for your open roles and project cards for your wins, in your own brand kit.
Comment packets twice a week. Who to engage and what to say, drafted for you.
Replies handled. Comments and DMs answered under reply rules you approve. Candidate and buyer leads flagged to you.
Weekly numbers against your Day 0 baseline, a monthly report, and 2 strategy calls a month.

You approve every post. Five minutes a week.

Month-to-month, 30 days' notice. No traction in 90 days, fire us.

Start Free Audit →

See the full Construction LinkedIn Guide: what we do, what works, and how it compares →

How It Works

How Construction LinkedIn Management Works

Free audit

15-minute review of your LinkedIn. We show you what your competitors are doing and what we'd change. No pitch. Honest feedback.

We build your system

We learn your projects, voice, and markets. Content calendar + first posts ready in your first week. Your first live post goes up once you approve the voice.

You approve. We post.

Every post lands in your inbox before it goes live. One tap to approve. Five minutes a week. You run your company. We run your LinkedIn.

Common Questions

Before You Book

Is this just AI spam?

No. AI does the first draft, a human editor shapes it to your voice, and nothing posts until you approve it. Generic AI reads as AI. Ours reads as you.

Who actually writes the posts?

We do, from your projects, markets, and voice. You review every post before it goes live.

How much time is this on me?

About five minutes a week to approve posts. We handle the writing, design, posting, comments, and DM monitoring.

Am I locked into a contract?

No. Month-to-month, cancel with 30 days' notice. And if there's no traction in 90 days, fire us.

What if a post touches a bid or client I can't share?

You approve every post before it goes live, so nothing sensitive ever ships without your okay.

Built From Inside the Industry

Built by a Construction Recruiter, Not a Marketing Agency

Grade Line Digital (also written GradeLine Digital) was founded by Ed Duff, who has spent nearly a quarter century (since 2002) placing PMs, superintendents, and VPs for GCs across the Southeast, Texas, and nationwide as President of RCD Group.

Ed began this publishing run on March 3, 2026. By September 18: 2,092,015 impressions, 304,343 members reached, 8,917 industry followers. The system works. We proved it on ourselves before offering it to anyone else.

We're not a marketing agency that Googled "construction." We know the difference between a GC and a sub. We know what a bid cycle looks like. We know your buyer.

Full founder story → About Ed Duff & Grade Line
Why construction companies need LinkedIn → The Construction LinkedIn Guide

Ed Duff
Founder, Grade Line Digital · President, RCD Group
(941) 960-7650 · ed@gradelinedigital.com

Mid-rise commercial construction cranes at blue hour

You build the physical world.
Own your digital one.

Book a free 15-minute audit. We'll show you exactly what your competitors are doing on LinkedIn, and how to beat them.

Start Free Audit →

No obligation. No sales pitch. Just an honest look at your LinkedIn presence.

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Tell us about your company. Two pages back within 24 hours: your grade, what's quietly costing you reach, and three fixes you can run yourself this week.

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You Build the Physical World.Your LinkedIn Should Prove It.